‘Fine’ is a Chinese restaurant in downtown Reykjavík. In order to bring people purely Chinese taste experience, the owner insists on the rigorous selection of raw materials and the loyalty to food. So we made this name ‘Fine’, which is the homophone of ‘Rice’ (饭, pronounced ‘fàn’, also means food), the most basic Chinese food material. In visual design, we chose to use the calligraphy in a traditional Chinese color set, black-white-red. We hope diners can have a pure and simple gourmet experience.
Fine 飯 餐廳品牌/策劃/推廣，2016
“飯”是壹家位於雷克雅未克市中心的中餐廳，為打造純粹地道的中國味道，店家堅持嚴謹挑選的原材料和忠於食物的態度，因此我們用最基本的中國食材“飯”，以及英文諧音“fine”作為餐廳名字，在視覺設計上盡量保持克制和單純的黑白，方正。希望食客能擁有純粹直白的美食體驗。
︎ Back 返回